The colder weather means hockey is officially upon us, and Trilix is excited to partner with the Iowa Wild for the 2014-15 season.
The Wild was Iowa’s newest sports darling last season, and with the arrival of the AHL affiliate has come a renewed sense of excitement for hockey in Des Moines not felt since 2009.
The tag Trilix helped develop for the Wild has resonated with the community as a point of pride: “Hockey Lives Here.” As the theme for the organization, it has perpetuated a sense of community, togetherness, sustainability, entertainment and most importantly for the men on the ice, a high level of competition.
From now through late April, Trilix will be working on several in-arena marketing pieces, including the ribbon board graphics that span the circumference of the arena and sponsorship and introduction videos.
For both the pregame and player introduction videos, Trilix worked with a local production company, DPD Productions, to capture and edit hours of footage, incorporating the “Hockey Lives Here” theme throughout. It was a true team effort to achieve the finished product featured on the video board each game, from writing the script, to selecting the music and much more.
And the work is certainly not done! Trilix is currently helping produce several short documentaries that will profile some of the Wild players, highlight community involvement and document major events and promotions throughout the season. The shorts will provide fans, season ticket holders and partners an exclusive behind-the-scenes look into the organization and its players.
There are certainly a lot of brains behind the brawn you’ll see out on the ice this winter, and Trilix is thrilled to be a part of it.