Organizations with remote audiences have long provided dial-ins for conference calls and held virtual presentations, and some have even broadcast significant meetings for online audiences. Before the COVID-19 pandemic, these actions were not an integral part of many business operations. Now, with people around the world practicing social distancing, virtual meetings and events have become routine for many organizations.
With some stay-at-home rules still in place and expert guidelines still discouraging large gatherings, organizations must either postpone their events, conferences and trade shows or find other ways to execute them. Every year, Youth Homes of Mid-America celebrates the generosity of their donors, recognizes staff for their excellence and honors youth for their success stories during their Annual Meeting — their most heartfelt event of the year.
The evening is dedicated to Youth Homes’ supporters, and the organization takes time to thank everyone who contributes to their mission and their staff who go above and beyond to help the youth they serve. This year, to guarantee the safety and well-being of attendees, Youth Homes transformed the celebration into a virtual event.
Youth Homes enlisted Trilix to help carry out their vision. Through countless Zoom calls and online interviews, we created 10 videos to recognize, honor and reward donors, board members, staff members and youth. Our goal was to make sure the videos had the same impact as the event. Our videographers focused on family and staff recognition to ensure that the compelling stories and emotions from the interviews didn’t get lost.
“The Youth Homes Annual Meeting is a time filled with emotions, so we really wanted these videos to have the same impact on the audience as their original meeting.”
“The Youth Homes Annual Meeting is a time filled with emotions, so we really wanted these videos to have the same impact on the audience as their original meeting,” said Kyle Stoutenberg, video producer/editor. “We wanted to put a creative spin on the videos while still focusing most of our attention on recognizing and highlighting all the hard work the team members at Youth Homes have put in during their time there.”
The videos announce award recipients, recognize board members and staff, and honor those who have dedicated their time, money and resources to the Youth Homes mission. Our videographers set up home recording studios to capture the best quality footage of Zoom calls and video interviews. Countless hours went into editing each video to ensure that the emotional impact of the meeting was retained and Youth Homes’ gratitude was conveyed. Trilix is always honored to help showcase Youth Homes of Mid-America’s positive work and the people it helps at the Annual Meeting. We are grateful to Youth Homes for trusting us with their vision and allowing us to bring it to life.
"The Zoom format provided challenges at times, but the final videos do justice for all the staff and people who help Youth Homes continue their mission.”
“The Youth Homes Annual Meeting is one of my favorite jobs of the year,” said James Drescher, senior video producer/cinematographer. “We get to help showcase all the great things Youth Homes has done throughout the past year. This year we had to put a virtual twist on it. The Zoom format provided challenges at times, but the final videos do justice for all the staff and people who help Youth Homes continue their mission.”
The Annual Meeting is a tradition that the whole organization enjoys, and supporters also love to take part in the celebration. Even though the in-person meeting was canceled, sharing the videos on social media has allowed their entire community to see all the good Youth Homes is doing and the effect donations make for the kids the organization serves.
The response to these videos on social media has been incredible. Reaching an audience 500 percent larger than the average Youth Homes post, the videos have accumulated more reactions, comments and shares than any other posts on their social platforms. Social sharing afforded Youth Homes’ followers the opportunity to virtually attend the meeting, increasing overall viewership and recognition of their staff and youth far beyond the typical number of attendees for the in-person event.
“The videos still very much show how thankful we are to our staff, board, youth and community members.”
“The videos still very much show how thankful we are to our staff, board, youth and community members,” said Brooke Earlywine, director of development for Youth Homes. “We still feel that they know what their loyalty means to the organization.”
Trilix was happy to help Youth Homes adapt their 77th Annual Meeting with this video series. These videos’ success emphasizes that it’s not the format that matters — it’s the recognition for people who dedicate their lives to helping others.