As Trilix marks a milestone this February, it’s clear our 15th year will be one of growth. Employees celebrated the 15 anniversary during the first week of February with a bit of bubbly, beer and a few cupcakes.
In only a decade and a half, Trilix has established itself as an innovative and creative full-service marketing agency with clients across the country. So is it time to relax and enjoy the success?
“That never happens,” said Ron Maahs, our chief executive officer. “It's more fun being busy and growing. There’s a lot of responsibility, but there is a lot of satisfaction. You always make better decisions on your toes than on your heels.”
The company has already expanded from an 11-person team to a group of nearly 50 employees with experience in account and project management, media buying, branding and creative design, interactive design, public relations and social media. It’s an electric, creative crew that will likely expand by spring.
“This year, we’re looking to jump up in new clients, as well as employees,” Maahs said.
The company looks to add employees to its Des Moines-based office and bring in two more team members to the two-person office in Birmingham, Alabama.
Growth has been constant since our founders Maahs and Todd Senne of Direct Advantage purchased longtime central Iowa advertising agency Porter and Associates in 2004. The merger resulted in a new name: Trilix, Latin for “three intertwined threads.” Those “threads” are the three founding principles of our agency: relationships, strategy and creativity.
Trilix continues to creatively serve our long-standing clients, such as McWane, Inc., Stine Seed Company, Helena Agri-Enterprises, LLC and the Iowa State Fair. Through the years, we’ve added new opportunities with University of Iowa Hawkeye Athletics, the NCAA College World Series, Aureon, Templeton Rye and Fareway Meat Market.
“We started with our first clients one project at a time,” Senne said. “We have earned our way up.”
A handful of the original employees still work at Trilix, including Chief Marketing Officer Brett Adams, who became a partner in 2013.
As the company continues to grow, staying on the cutting edge of marketing tools will remain important to best serve our clients. Just as important is retaining the employees who have helped Trilix innovate, Senne said.
“When Ron and I started this company, we didn’t put our name on the door,” Senne said. “We wanted to give (employees) something that would be successful after we’re gone. Our success is about treating people well and giving them the tools to succeed. We try to keep that culture alive.”
Trilix has also thrived through three moves, the last of which brought us to our centrally-located downtown office.
“I think our move downtown was really positive,” Adams said. “It really established us as a bigger player in the market. We’ll continue to innovate and bring in good talent, and we expect the next 15 years will grow in service offerings and regional footprints.”
Our services continue to reflect our clients’ desires. Trilix’s video team has expanded in recent years as video becomes more of a priority for clients and consumers, Maahs said. Use of video will continue to be a focus, as will other marketing tools as the digital landscape shifts.
And while our company’s size and approaches may shift during the next 15 years, priorities will remain the same.
“We want to continue to be who we are,” Maahs said. “The people who have worked with us for the last five or 10 years, they know we’re the same people. There are just more of us.”