Trilix Joins a Collaborative of Creatives at AIGA Iowa’s First Annual WOMAN UP! Conference

Three women from Trilix’s creative department heard from some of the most renowned women in the design industry at the Iowa Chapter of AIGA’s first annual WOMAN UP! Conference on Saturday, September 16. At this creative conference for women, attendees talked all things design, art and women empowerment in the workplace.

Trilix’s Art Director Jenna Beuning says one of her big takeaways came from the conference’s keynote speaker, Jessica Walsh, of the internationally recognized design firm Sagmeister & Walsh (NYC).

“It was very inspiring to hear from all of the successful creative women at the AIGA Woman UP! Conference. We all know that men hold more senior positions in most companies, even though men and women start out in an equal number in the advertising industry,” Beuning said. “A big reason there are so few female creative directors is because of the lack of a work/life balance. Walsh talked about the value of play and creativity, and finding this balance.

“We should all be able to find time to do things we are passionate about, in and out of the workplace, even if it’s only one hour of the week to do something for ourselves. Walsh showed some examples of her creativity in the workplace as well as her personal work. She explained how she needs that creative time outside of work to ‘feed her soul.’ If we find that crucial time to do something we’re passionate about, we will in turn be happier in all aspects of our lives.”

Buening was joined by fellow Art Director Kerstin Ohnysty and Associate Video Producer/Editor Janet Eckles. All three say they walked away from the event with more inspiration and ideas for their work both inside and outside the office.

“Walsh also inspired us to stand out, and that there are no ruleswhen designing in 2017 (and beyond),” Beunig said. “Basically, if no one hates your work, then no one really loves it either. So it’s best to step outside the box — even if it’s scary. You have to have the confidence to fail to move forward.”

Trilix was honored to host the official afterparty. The “VIP Happy Hour” brought Walsh and other speakers to Trilix’s commons area with conference attendees for food, drink and a chance to ask questions in an informal setting.

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