Long-time Trilix client International Association for Food Protection (IAFP) recently held its annual meeting in Salt Lake City, Utah. Thousands of food safety professionals from around the world attended to exchange information on protecting the global food supply.
The IAFP meeting is held every year in a different spot throughout the United States, and with 4,200 food safety professionals in attendance, it’s IAFP’s biggest event. This meeting attracts members who work in different areas of food safety — microbiologists and scientists to QA managers and presidents/vice presidents of food safety companies like Chobani, In-N-Out Burger, 3M and more.
Trilix was honored to offer our photo and video services for the second year in a row, creating content for their social media pages, website and marketing materials. We sent members of our video and social media teams to capture the action. Over the course of six days, we were on site to do live updates on Facebook, Twitter and Instagram, capturing video and other social media content. The crew shot footage of pre-meeting workshops, the Foundation Booth, exhibit hall, silent auction, opening session, welcome reception, president’s dinner, president’s reception and more! Our video team also provided an overarching video recap piece that was showed at their awards ceremony and banquet on the last night of the meeting. Trilix Social Media Manager Megan Stelter even got to try a cricket protein bar offered by one of the exhibitors!
Throughout our partnership, Trilix has helped IAFP with a multitude of projects, including social media services, a new website last year, trade show collateral and equipment and more. We are excited to help an organization that’s dedicated to helping keeping the world’s food supply safe for everyone!
If you are interested in Trilix’s video, photo or social media offerings or want to learn more about implementing these services into your marketing plan, contact Brett Adams at BAdams@trilixgroup.com.