More than 4.4 million blog posts are published every day, not including content such as emails, landing pages, product pages, social media and podcasts (TechJury). Because of this inundation, it’s becoming more difficult to produce content that will grab readers’ attention while staying relevant for more than a day. There is no magic topic or process for marketers, but there is one type of content that can deliver long-term results: ­­evergreen content.

So, what is evergreen content and why should you be creating it? Evergreen content essentially has no expiration date and will, ideally, retain its value over the long-term — similar to the way evergreen trees keep their leaves year-round. It’s content that is relevant now and will continue to be relevant for months, if not years, to come. 

Best Practices for Writing Evergreen Content

Topics that generally fair well for creating evergreen content include health, finance, careers, family and relationships, as these topics are part of people’s everyday lives. Evergreen content provides information that is more than likely to not change in the near future and can generally be used as a reference point. Here are a few tips to help you create successful evergreen content:

  • Provide industry tips
  • Write “how-to” articles or advice
  • Discuss common concepts in your industry
  • Feature testimonials and product reviews
  • Highlight original research and data-driven posts

What Evergreen Content is Not

To fully understand how to produce evergreen content, it’s important to know what types of stories and pieces are not evergreen. Because evergreen content has no foreseeable expiration date, sharing articles that include numerical reports or statistics can become out of date, limiting their window of usefulness. Other topics that likely won’t stand the test of time include:

  • News articles
  • Pieces about a specific holiday or season
  • Articles focused on a current trend or pop culture fad
  • Latest clothing or fashion trends

How Evergreen Content Benefits Your Website

Evergreen content can greatly benefit your website’s SEO, ranking it high in Google and other search engines. Strong content also helps build your reputation as an authority in your industry and is usually more shareable across social networks. As long as your content stays relevant, people will continue to link to it and search for it for years to come