December Brings a Lot Worth Celebrating

December has been full of celebrations here at Trilix. The past two Fridays have been packed with holiday festivities and Senior Account Manger Abe Goldstien’s retirement party.

On Friday, December 8, we celebrated our annual holiday party, which was held at the Temple for Performing Arts in downtown Des Moines. There were many new faces this year — a testament to the company’s recent growth and expansion. The food was delicious, the drinks were flowing, and solo guitarist Brad Seidenfeld serenaded us until the event moved on to Shorty’s Somewhat Fancy Bar for the after party.

And last Friday, Trilix hosted the one-and-only Abe Goldstien’s retirement party. Abe’s friends, family and former coworkers gathered to enjoy drinks and food from Abe’s local favorite, Patton’s Catering, and to celebrate everything he has contributed to Trilix, his clients and the Des Moines community.

Although he is retiring, Abe is not leaving us just yet. He will continue to provide strategic guidance to Trilix clients on an as-needed basis as well as fulfill his dream of becoming an elementary educator. Joining the AmeriCorps program, Abe will work with students are Moore Elementary School on reading and writing. “I hope to become the school accordionist,” said Abe.

Abe has been with Trilix Marketing Group for far longer than Trilix was even Trilix. On September 12, 1988, he joined Thomas C. Porter & Associates, where he was a part owner. In 2004, Ron Maahs and Todd Senne purchased and renamed the agency. Before joining Porter & Associates, Abe described himself as “just a guy working at a record distributing factory to pay his dues” until the factory owner, Jack Mishler, saw Abe’s potential and encouraged him to finish his degree. “He saw something in me that I didn’t see at the time. I wouldn’t be here if it wasn’t for him,” noted Abe.

When Abe graduated from Drake University, he faced a dilemma — get a job by the Friday after graduation or move back home to Rochester, New York. “That Friday, I had a job interview with Ron Granzow at KRNT radio station. He had a typewriter in the corner and told me, ‘You have an hour to go type two commercials.’ After a half hour, I was done and handed him three. I was hired and went to work there the following Monday.” Ron saw potential in Abe and was the first person to hire him after college, helping him get to where he is today.

We thank Abe for his 29 years at Trilix, and wish him the best of luck as he pursues his lifelong dream of teaching. We look forward to the days he works in his new office (the one with the window he has always wanted).

December has definitely been a month worth celebrating! Happy holidays from all of us at Trilix. Here’s to another great year of fun and hard work!

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